Born in Fayetteville, North Carolina, Sire was influenced by Music from a very young age. Playing instruments by ear he learned to play the saxophone, trombone and guitar before the age of 15. By 18, and relocated to San Antonio, Sire under the tutelage of Super Producer Andre ” FNS” Johnson was nominated for 3 San Antonio Music Awards, including “Best New Artist”, “Best R&B Artist” and “Best Hip Hop Artist” off the strength of his local performances. His pre-single, “Bout My Money” was officially picked up by Atlanta DJ Chizzle to anchor the DJ’s Mixtape “Lead By Example” which dropped on numerous mixtape platforms to rave reviews. Recently performing in Austins SXSW 2014, Sire performed for Grammy Winning Producer Rockwilder, OG RON C and caught the attention if Beat Master DJ Pain 1 who said this about Sire, ” …You have all the potential in the world….talent is definitely not your problem.” Sire is set to drop his debut mixtape “Embryonic” on 28 NOV 2014. On OCT 1st 2014, Sire won the award for Best Hip Hop Artist at the SA Music Awards hosted by The San Antonio Current.
Entertwine: Could you tell us about your musical background? What is the significance of your moniker?
Initially I started doing music in jazz and classical music. I played trombone in middle school and my teacher at the time, Mr. Wright, saw potential in me so I started playing in the High School band as a 7th grader. It was at that point I realized that music was my passion. Trying to outdo everyone else and be the best at such a young age was really a gift and a curse…but if I failed I was determined to come back 10 times harder the next time and the next time until I succeeded. Eventually growing up in a predominately black society of Fayetteville, I was introduced to rap music in my middle school, Nick Jerald’s Middle School to be exact. When my parents transitioned me to a private school to try to further my education, I suddenly found myself out of place. So during my JR. year, I moved high schools to E. E. Smith High which was one of the best schools I had the opportunity to attend. As always, trying to fit in was always a challenge but as I did talent shows, and started developing my gifts I soon found out it wasn’t so much about fitting in, as it was just being myself, and people gravitated towards that. As for my name, I have always felt that the name “Sire” is the pinnacle of hierarchy. Which is what I aspire to be. Lately the name “ Sire “ has become a lifestyle, and you don’t even have to be rich to live it. It has become more about doing better for yourself, mentally, physically and spiritually and becoming your own King, that is what I feel makes the Sire movement significant. If I can help empower you, the listener, then I have done my job
What is it like growing up in Fayetteville? What is the music scene of your hometown like?
So first off everyone knows who is famous in Fayetteville, J Cole. And what an inspiration he is. Growing up in Fayetteville was essentially easy for me. As soon as I found out what I wanted to do the people I had around me supported me and wanted me to succeed. If you have ever been to Fayetteville or even rode through Fayetteville you can see that it is predominantly rap/hip hop scene. I lived off of Ramsey St. and the area around there is… Well let’s just say I was the only White male on my bus through middle school and high school. Which was perfectly fine with me because I was so used to it at a young age, it was natural for me to adapt to the society in Fayetteville.
What inspired your move to San Antonio? You’ve won a number of awards and have been publicily recognized within the music scene of San Antonio correct?
Well my dad acquired a job at ft. Sam Houston in San Antonio, which was the reason for the move. I graduated from high school in 2013 from John Paul Stevens high. I would say im publically known here for music in San Antonio, it’s crazy to have people recognize you walking downtown or just riding around. I think it helped when I won the “Best Hip Hop Artist 2014” from the San Antonio Current. To date that is my biggest accomplishment, but prior to that I was nominated for best hip hop artist, best rnb artist, and best new artist in earlier award shows. But fell short of winning any of those awards. So this year I was determined to work hard and try to be the best and my team’s hard work paid off. Big thanks to the Fresh New Sound Team.
What life experiences and events influenced the writing and recording of your debut mixtape “embryonic”? Is this your first release through Fresh New Sound Music?
Embryonic is a symbol of the early stages of development. In saying that I am still currently perfecting and fine tuning my craft to find out what works for me and what doesn’t work for me. I can personally make music all day and think it’s the best songs I’ve ever wrote. But to release a mixtape of this nature I wanted to mix my Rnb and my hip hop and rap too see what people wanted to hear more of on the album. Yes, this is my first release with Fresh New Sound and I feel like personally that we had a lot of good feedback from the work. Every time I put out a song or a collaboration of music I love feedback negative or positive. Even the meaningless hate I get sometimes is valuable. I would rather someone tell me what’s wrong with my music to their ears then to just tell me its garbage so I can at least know what I can work on.
What does 2015 hold in store for SIRE? Do you have any upcoming performances scheduled?
Well, 2015 is going to be the biggest year for the Sire brand to date. A lot of big projects , more music coming in by Spring Time, some big names going to be collaborating with. I don’t want too drop any of them yet because I want to make sure that the projects are going to come together before giving false hope, but expect bigger and better things in 2015. The first album is going to be huge, the mixtape is nothing compared to the quality and deepness of the album. It’s personal, its hype, its inspirational, Its positive, its me, it’s Sire. I cant wait for my fans and other artist to be able to come with me on this journey to success.
I would also like to personally Thank you for taking the time to interview me for the write up. Also hope you got your copy of Embryonic and are tuning in to the big things we have planned over here at FNS Studios. Thank you again and God Bless. I also want to give a huge shot out to the Fresh New Sound Music Team, Andre “FNS” Johnson, my manager Q., Kae Hache, Mista, Bambu Billy Ray and most importantly the fans!